Strengthening gender equality in business is an important and valid entry point to achieve Sustainable Development Goals that leave no-one behind. Making progress on gender means tackling entrenched power inequalities in diverse societies. At the heart of gender inequality lie systems of patriarchy and related socio-cultural norms which must be challenged at multiple levels. In practice, social and religious taboos restrict entry points. But upscaling collective action to strengthen women’s role in business can be facilitated.

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